ShoutingInDigital
Retail, E-Commerce, E-tail and Digital News
15th
MAY
TK Maxx prepares for e-commerce launch
Posted by James | Filed under news
Super-discount retailer TK Maxx, an exceptionally well-known brand on the high street, will launch itself into the world of e-commerce at the end of this month.
The European retailer which is owned by US company TJ Maxx has been surviving exceptionally well during the recession, opening new stores in the UK and making plans to open more stores across Europe in places like Poland.
The e-commerce venture will be the first of its kind for TJ Maxx, which also owns Homesense. In the past they have concentrated solely on gaining territory on the high street, but now are finally seeing the potential the online world could have for their business.
TJX Europe spokeswoman Deborah Dolce said: “We are excited about expanding our concept of great value on quality and fashion brands, for which we are well known, through this channel.”
According to Nielsen Online, the TK Maxx website received around 344,000 visitors last month. Considering the company is already getting this amount of traffic without offering customers the opportunity to buy online, it is likely this figure will significantly increase once the e-commerce features have been implemented.
TK Maxx will use e-commerce platform Venda, which is also the retailing platform of choice for companies such as Superdrug, High and Mighty, and fat face. Customers will be able to shop online at TkMaxx.com from the end of this month.
Tags: high street, tk maxx
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James and the team who run Shouting in Digital work for a digital marketing agency.
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