This Is Money reports Virgin Media will become the first UK landline provider to offer free calls from Virgin home phones to Virgin mobiles to new and existing customers.

The service is due to be rolled out on April 1st and will be available on a variety of unlimited telephone service call packages, with prices ranging from £11.99 per month for free weekend calls to £19.94 per month for unlimited calls. Calls will be free for the first 60 minutes, after which callers will be required to hang up and redial in order to continue without being charged.

Graeme Oxby, executive director of mobile and telephony at Virgin Media told This Is Money:

“Our successful quadplay strategy has demonstrated customers are looking for exceptional value by bundling more services together, and this move to include free calls to mobiles with our home phone service underlines our commitment to ensure Virgin Media customers get the best deals possible.”