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	<title>ShoutingInDigital &#187; dr pepper</title>
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		<title>Dr Pepper&#8217;s new &#8216;flash mob&#8217; ad</title>
		<link>http://shoutingindigital.com/2010/02/dr-peppers-new-flash-mob-ad/</link>
		<comments>http://shoutingindigital.com/2010/02/dr-peppers-new-flash-mob-ad/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 14:47:57 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[dr pepper]]></category>
		<category><![CDATA[flash mob]]></category>

		<guid isPermaLink="false">http://shoutingindigital.com/?p=200</guid>
		<description><![CDATA[



Image via Wikipedia



Flash mob advertising once used to be fresh, innovative and fun.  Now they’re just boring.
But that didn’t stop Dr Pepper from creating a flash mob advert for their new campaign, says Bitterwallet. – but unlike previous flash mob ads, Dr Pepper didn’t even stick to the rules!
A true flash mob is where [...]]]></description>
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<dl class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/Image:Dr_Pepper_types.jpg"><img title="Various Dr Pepper available in the US" src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Dr_Pepper_types.jpg/300px-Dr_Pepper_types.jpg" alt="Various Dr Pepper available in the US" width="300" height="146" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://commons.wikipedia.org/wiki/Image:Dr_Pepper_types.jpg">Wikipedia</a></dd>
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<p><a class="zem_slink" title="Flash mob" rel="wikipedia" href="http://en.wikipedia.org/wiki/Flash_mob">Flash mob</a> advertising once used to be fresh, innovative and fun.  Now they’re just boring.</p>
<p>But that didn’t stop <a class="zem_slink" title="Dr Pepper" rel="wikipedia" href="http://en.wikipedia.org/wiki/Dr_Pepper">Dr Pepper</a> from creating a flash mob advert for their new campaign, <a href="http://www.bitterwallet.com/commercial-break-doctor-doctor-i-feel-like-smashing-a-can-of-dr-pepper-with-a-cricket-bat/25098" target="_blank">says Bitterwallet</a>. – but unlike previous flash mob ads, Dr Pepper didn’t even stick to the rules!</p>
<p>A true flash mob is where dozens or even hundreds of strangers descend on a given location to carry out a pre-planned act, such as to sing a song or perform a dance routine. But Dr Pepper instead hired some singers and dancers and plonked them onto the trading floor of the <a class="zem_slink" title="New York Stock Exchange" rel="homepage" href="http://www.nyse.com/">New York Stock Exchange</a> to sing the Dr Pepper theme tune – badly – as traders looked on in bemusement.</p>
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<p>Watch the advert and let us know what you think of it in the comments. After all, what’s the worst that could happen?</p>
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