ShoutingInDigital
Retail, E-Commerce, E-tail and Digital News
28th
MAY
Nazi Knickers no longer the Next big thing
Posted by James | Filed under branding
Following a customer complaint, retailers Next are withdrawing a line of underwear that features a cartoon closely resembling Nazi dictator Adolf Hitler.
The cartoon, as shown in the image, shows a soldier (who looks oddly similar to Hitler) saluting planes flying overhead (using what appear to be a Hitler salute).
The questionable garments were called into question by shopper Ben Radomski, who commenting on Next’s decision to remove the remaining 5,200 pairs said he was happy the product had been withdrawn.
According to the Sun’s report on the ‘Swastnickers’ – once the complaint was put in – the complete line of underwear was withdrawn on the same day.
Upset by comments that Next might be promoting Fascist garments, bosses at Next have taken the stance that the underwear features Soviet leader Vladimir Lenin instead. No comments have been made as to whether Mussolini briefs or Stalin boxers are in the pipeline.
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