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Tango launch limited edition cans with thermo-sensitive ink

Posted by James | Filed under branding

Talking Retail reports Tango has launched a new limited edition drinks can which uses temperature sensitive ink to reveal a series of jokes once cans have been properly chilled.

Appearing in fridges across the country from last Monday (15th Feb) the gimmick features across 20 million cans built on the ‘too much Tango causes side effects’ theme, which launched in 2009. The theme will continue through Tango’s 2010 plan and strap lines will run across orange, apple and cherry Tango varieties.

Strap lines will include such witty gems as:

“Chilled Tango Froze my Peel Off”
“Chilled Tango Made My Stones Shrink.”
“Chilled Tango Made My Pips Go Hard”

The limited edition cold effect can will be supported by a cash and carry 24 for 20 promotional deal, which will run for 12 weeks while retailers’ POS kits will also be available upon request and include wobblers and chiller stickers to raise awareness and drive trial say Tango’s maker, Britvic.

Tags: britvic, cash and carry, chilled, drink, fridge, jokes, tango, thermo-sensitive ink