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Boots & Mothercare to form clothing partnership

Posted by James | Filed under news

Two of the high street’s big names have announced a joint partnership to launch a new clothing range.

Boots and Mothercare have formed a strategic partnership to design, source and supply a new range of children’s clothing and accessories which will be sold exclusively in Boots stores in the UK and Republic of Ireland.

“We are very pleased to be extending our relationship with Mothercare,” said Alex Gourlay, chief executive of Boots’ Health & Beauty Division. “We believe this move will further strengthen our baby and child range and build on our reputation for offering great value children’s wear. This agreement demonstrates our commitment to developing strategic partnerships to grow and expand our business”.

Ben Gordon, chief executive, Mothercare, said: “We are delighted with this latest addition to our existing successful partnership with Boots. We expect this agreement to be a substantial development in our recently announced wholesale strategy. Work has already commenced on what will be a distinctive and quality product range for customers”

The partnership strengthens the relationship between the two which already sees Boots sell Mothercare’s Early Learning Centre toys in many of its stores.

Tags: boots, clothing, mothercare, retail, toys