ShoutingInDigital
Retail, E-Commerce, E-tail and Digital News
14th
JAN
Shopping gets you fit, says Debenhams
Posted by James | Filed under news

- Image by Getty Images via Daylife
Good news for ladies who enjoy their shopping – it can get you fit! Yes, retail therapy is the latest in a long line of fitness fads which it is claimed can fight the flab, and many women are already taking advantage of burning a few calories by pounding the streets in search of bargains.
While shedding the folding pounds, women are also shedding the fatty pounds by burning around 385 calories each week with no exercise other than a visit to the shops.
A report in OK! Magazine cited a test conducted by Debenhams which tested ten shoppers (five men, five women) armed with pedometers, and also surveyed 2,000 female shoppers in order to gain an insight into understanding the health benefits of shopping.
Debenhams found that the average women covers a distance of around 2.96 miles whenever they go to the shops, compared to the average man’s 1.5 miles. Over the course of a year, women would walk the equivalent distance of a jaunt between London and Hull.
It was also found that women also spend much longer browsing, with an average of 2.5 hours compared to mens’ mere 50 minutes.
Shoutingindigital can, however, confirm that the additional distance travelled by women is actually that distance between the first and last shops women visited. The additional distance covered can be attributed to when women decide to go back to the first shop to buy the item they saw there in the first place.
Tags: Debenhams, keep fit, shopping, weight loss
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James and the team who run Shouting in Digital work for a digital marketing agency.
Sometimes we'll end up blogging about clients. When that happens it's because the client has done something worthy of a e-tail blog's attention. All the posts here are our opinion, insight and stuff we'd like to share for you please don't consider this meaningful advice.
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