ShoutingInDigital
Retail, E-Commerce, E-tail and Digital News
5th
OCT
Christmas Cheer From Asda
Posted by James | Filed under supermarkets
Although it may only be October, many shoppers have been getting ready for Christmas since last month. A new survey from Asda shows that 48% of shoppers (at Asda), have started buying their Christmas gifts from as early as September in order to spread the financial costs associated with Christmas across the winter months.
The survey also shows that around one third of shoppers are planning to spend less this year, with 80% of those surveyed hoping to only spend up to £250 this year. According to Asda, the average spend on Christmas presents alone was £320 per person so a total spend on £250 will mean Santa and his elves will need a keen eye for a bargain if they want to keep everyone happy this year.
In response to the cutback Christmas, Asda have launched an online Christmas shop which features numerous gift ideas and low cost Christmas items.
Jennifer England from Asda said: “By spreading the cost of Christmas and buying gifts early, our customers are making sure that they can have a Christmas to remember whilst avoiding any last minute credit card splurges that will leave them paying off the bill well into 2010.”
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James and the team who run Shouting in Digital work for a digital marketing agency.
Sometimes we'll end up blogging about clients. When that happens it's because the client has done something worthy of a e-tail blog's attention. All the posts here are our opinion, insight and stuff we'd like to share for you please don't consider this meaningful advice.