ShoutingInDigital
Retail, E-Commerce, E-tail and Digital News
1st
MAY
This is not just any modelling contract…
Posted by James | Filed under branding, news
It’s an M&S modelling contract and that means it’s a contract worth keeping. Even if a slight pay cut is involved.
This is the news that Myleene Klass has extended her contract with retailers M&S. According to the Daily Mail, the former Hear’Say singer managed to keep her job by agreeing to a 25% pay cut.
While such a significant pay cut may not be ideal for Klass, it is a step up from other models such as Elizabeth Jagger and Lily Cole who will not be extending contracts with M&S. Of course, Klass does have other modelling contracts with companies such as Pantene Shampoo which should top up the shortfall.
The news of Klass’ extended contract comes as M&S make final preparations for their 125th anniversary celebrations.
The British retail group made its first appearance back in 1884 as a market stall in Leeds. Since then M&S have expanded to become a major supermarket chain, clothing retailer and more recently insurance specialists – offering products such as home, wedding and pet insurance.
The M&S 125th Anniversary campaign will focus on the company’s commitment to innovation and style and will be displayed throughout the month of May.
Tags: advertising, marks and spencer
James and the team who run Shouting in Digital work for a digital marketing agency.
Sometimes we'll end up blogging about clients. When that happens it's because the client has done something worthy of a e-tail blog's attention. All the posts here are our opinion, insight and stuff we'd like to share for you please don't consider this meaningful advice.