ShoutingInDigital

ShopStyle: Take the shop out of shopping

Posted by James | Filed under branding

The internet has brought our favourite high street stores, designers, knick-knacks and gadgets galore to our homes. But it also made a friendly pastime that bit lonelier; a diamond might be a girl’s best friend but certainly there is added value to shopping around for that diamond with your real best friend.

Many pundits have declared that social networking is going to be the downfall of actual personal interacting skills in the real world. Bring that element together with one of women’s’ favourite pastimes, stir and pour, and out comes popular US fashion site ShopStyle; poised to land in UK waters, I mean desktops, this September.

The fashion site combines the ease of shopping at your favourite online retailers’ website with the social element found in popular social networking sites, such as Facebook and MySpace. Essentially you can still chat with your (online) friends to get their opinion on a pair of hotpants (or whichever item of clothing) you were considering.

But, the grey area begins when the questions you need to ask are: “Do I look fat in these (whatever)?”

In addition to being able to shop, users can make their own Photospiration (not to be confused with the controversial Thinspiration) pages, which serve as a place where they can plan outfits and assign them themes. Popular users even have followers who check to see what trends their fashion idols are choosing at the moment and comment on the outfits.

The UK ShopStyle, as reported by Brand Republic, will feature the wares of popular stores from the High Street, such as House of Fraser, French Connection, Net-a-Porter, La Sensa and Miu Miu with more probably queuing up in hopes that this site is as popular as the American version.

Tags: shopstyle