There are products being offered and business establishments out there that are just not that sexy, or just cannot be presented more creatively. These continuously find it difficult to build links, which only make it difficult for them to spark the interest of people in their products or services.
Surprisingly, this situation is being faced by so many companies, yet some of them still thrive and manage to get links. How do they do it? Is it really possible to look for good link building opportunities even if your product or business may seem to be too boring?
Just like with writing, there is no such thing as an impossible job when it comes to looking for link building opportunities. All that a person has to do is to put in more effort into thinking of ways on how to present products or services at different angles.
Here are some ideas you should try:
•Use a category map. The first thing you should do is to actually think of a plan. Brainstorm with your co-workers. Think of an idea. Lay down everything there is to know about your product on the table and look at everything you have put closely. You will never know what idea will pop up out of the ideas that you have put in. Who knows, the idea you will stumble upon might make your business better.
To make your category map, begin by scheduling a brainstorming session with your marketing team. This includes your SEO, content, and social media members. On a blank piece of paper or whiteboard, write down your target business, and then surround it with business elements. The idea here is to get as much of an idea of the environment your business is in as possible. You should list down trends in the industry, the hot topics that are currently being discussed, and suppliers or vendors in your industry.
•List down the “communities” related to your business. Once you have created your business map, the next thing is to list down all of the possible communities that are somewhat related to your business. Who exactly are interested or are even remotely related to your industry? Who are the people talking about it? Who are blogging about these topics? Who are the experts, enthusiasts, or consultants in your field?
•Examine the communities. Most of the communities you will see will not fit your agenda. Therefore, what you should do once you have identified the communities is to start filtering them. Start by selecting the communities which will provide the most link building opportunities.
Check if the communities you have selected have online presence, and if they do, whether this presence is still active. Check how big the community is. What you have to remember is that in link building, there are no shortcuts.
Even if you find the perfect website to partner with, there is still a chance that they might not be interested in partnering with you. You have to present yourself as a credible website by showing them that you provide good and useful content for the readers. This will help them trust you and will improve your chances of being considered for a partnership. There is no shortcut here. You have to ensure that the message your website sends is positive and that you are really intending to build links to spread word and not spam.
Once you manage to find the right communities to partner with and they accept to have a partnership with you, there is a huge chance that success will soon follow. This is essentially the reason why even the most boring or uninteresting products manage to build links and get the attention of customers.
Partnering with relevant websites expands the opportunities of your website in terms of being seen by its target audience, which in turn will improve your overall search engine ranking. When undertaking this task, just remember that it will take hard work and dedication, and you will get results when you have earned them, not overnight. For more details visit nyseoexplode.co.